Pia made a strong impact at EQUAL CARE particularly by shaping the commercialization strategy with her industry expertise. Drawing on her background in pharma drug development, she helped refine the product and strengthen how industry data is used.
The collaboration with Pia, through Match for Impact, marked a turning point for the company. After 18 months of experimentation in commercialization, she helped structure those learnings into a clear strategy and operating model.
Her contribution enabled the team to approach the market in a far more focused and effective way.
From the very first conversation, the match between Thoa and Pia felt natural, as they immediately connected over the mission and brought incredible motivation to the collaboration.
It quickly became clear that they shared the same drive to advance sex- and gender-specific medicine.
Being matched with Pia was incredibly valuable, and Silja’s experience as a founder brought an additional layer of insight to the program. Her funding workshop provided crucial knowledge on financing and building a company.
The principles she shared continue to guide how we approach funding today.
At that stage in her career, Pia (senior executive) was curious about the startup world but didn’t know how to enter it.
Through Match for Impact, she was able to connect with founders and explore collaborations in a supportive environment.
It became a valuable way to gain startup exposure while navigating a career transition.
Pia comes from a mixed background in consulting and pharma, with over five years of experience across different roles that shaped her strong generalist profile.
She wanted to find a startup where she could truly connect with the mission.
That’s what brought her to Match for Impact.
Coming from corporate leadership roles, the startup ecosystem can often feel closed and difficult to access. The experience allowed Pia to understand the dynamics of founders, investors, and early-stage ventures.
It also helped her discover how her leadership skills could translate into startup impact.
Through her work and exposure to many startup pitches, Priya realized that great ideas alone aren’t enough. Without a clear business model, even impactful startups struggle to secure sustainable funding and scale.
Finding the balance between purpose and commercialization is key for long-term growth.
After joining EQUAL CARE, Pia helped transform early ideas into a clear and actionable commercial strategy.
The experience combined strategic direction with hands-on problem solving to move the venture forward.
Coming from a highly specialized pharma environment, Pia often felt others were the real experts around her.
Stepping outside that context helped her recognize the business acumen and expertise she had built over the years.
